February 28, 2022

Pacific Trellis Fruit names new marketing director

Pacific Trellis Fruit, a year-round importer, grower, marketer and owner of the Dulcinea Brand, has named Howard Nager its new director of marketing and business development. He’ll be based at the Los Angeles office.

Howard Nager, Pacific Trellis Fruit

Nager has over 38 years of marketing and business development experience within the produce industry, most recently serving as VP of business development and marketing for Progressive Produce.

“We are excited to have someone of Howard’s caliber and experience joining the company. He is an excellent collaborator and has remained customer-focused throughout his career in fresh produce,” said Josh Leichter, CEO. “His leadership will play a significant role in executing our strategy and achieving our vision.”

In his new role, Nager will build marketing campaigns and promotions to further educate consumers on Pacific Trellis Fruit’s exclusive varieties. He will also work with the team to build industry relationships to develop new business opportunities, strengthening Pacific Trellis’s existing relationships with customers across the U.S. and Canada.

“I am extremely excited to join the team at Pacific Trellis Fruit and feel that it is a great fit with my qualifications and personality,” Nager said. “They are well known for their innovative quality products marketed under the Dulcinea brand, top-tier customer service, and a dedicated workforce focused on pursuing excellence. I look forward to working with our team to extend the widely recognized Dulcinea brand beyond melons and, more recently, grapes and cherries to additional items that will bring value to the supply chain.”

Pacific Trellis Fruit is one of North America’s largest year-round growers and importers of fresh melons, grapes, peaches, plums, nectarines, citrus and cherries. The company partners with growers in Argentina, Brazil, Chile, Mexico, Peru, Spain and Uruguay, as well as domestic farmers across the United States.


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