Organic produce sales, led by bagged salads, up 18% during April
Total organic fresh produce sales increased 18% from last year during April, according to the April 2020 Organic Produce Performance Report released by Organic Produce Network and Category Parters.
Both total organic sales and volume outpaced conventional produce growth during that time as well. April retail sales across the total store were up significantly compared to the same period last year, with April 2020 organic fresh produce sales topping $542.4 million.
Overall, organic sales in April increased by 18.4% in dollars, and 20.5% in volume from April 2019, while conventional produce dollars increased by 16.3% and volume was up 15.4%.
The April numbers come on the heels of March organic fresh produce sales that were up 22% from the previous year. For the most part, outside of sporadic shortages, the widespread out-of-stock conditions seen in produce departments nationally during March became less of a factor in April, as retailers adjusted to higher consumer purchase rates.
The top 10 categories for organic volume drove 72% of total organic movement, with the big four — packaged salads, carrots, apples and bananas — responsible for more than half (52%) of the total organic retail volume.