New York Produce Show and Conference names keynote speaker

The New York Produce Show and Conference has named an acclaimed storyteller as its keynote speaker for this year’s event, set for Dec. 10-12 in Manhattan.

Matthew Luhn, the creative force behind Disney/Pixar films including “Toy Story,” “Up” and “Finding Nemo,” will share his perspective on capturing on audience with attendees during a Dec. 11 breakfast.

The trade show is set to welcome more than 4,000 attendees and nearly 400 exhibitors, according to a news release.

The theme of this year’s show is “Where Passion Becomes Action,” a celebration of the history and enthusiasm of the people involved in the fresh produce industry. Educational sessions and networking events are also on the schedule.

“We couldn’t be more honored to have Matthew at this year’s show at a time when storytelling and branding are so critical to everyone who works in produce,” Ken Whitacre, organizer of the New York Produce Show and CEO/publisher at Produce Business magazine. “Matthew’s credentials in the creative space speak for themselves, but his efforts in helping companies follow through on their dreams have been just as impressive.”

Luhn’s career includes character development and writing for animated films as well as authoring the book “The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond.”

He has addressed leaders at Target, Coca-Cola, Procter and Gamble, BMW, Warner Brothers, Sony, and Google, according to the release.

The show is celebrating its 15th year. Registration is available online at www.nyproduceshow.com/registration.