Morning Kiss Organic to debut juice line

Morning Kiss Organic will debut its new cold pressed organic juice line at the New England Produce Council Expo in Boston, Sept. 12-13. The first three juices to be released will be Organic Orange Juice, Organic Grapefruit Juice and Organic Lemonade. Crafted in New England, the beverages are made using organic and non-GMO fruit and the Lemonade is lightly sweetened with organic maple syrup from Vermont.

The cold-pressed juice industry has seen a 58 percent increase since 2004 with growth expected to continue into the future, especially among Millennial consumers, according to a Morning Kiss Organic press release.

Morning Kiss Organic juice is cold pressed and high pressure processed to preserve nutrition, flavor and freshness while eliminating any harmful bacteria, according to the company. High pressure processing (HPP) technology works by exposing the juice to extreme pressure as opposed to heat. The extreme pressure inactivates microbes while extending shelf life and retaining vitamins, minerals and enzymes.

Morning Kiss Organic will be sampling all three varieties of its organic cold-pressed juice at its booth at the New England Produce Council Expo. The juice line will be available in the fresh produce section along with the rest of the Morning Kiss Organic program, which includes organic vegetables and citrus.