May 12, 2020

Macfrut produce show going digital in 2020

Macfrut, Italy’s international showcase for the fresh produce industry, is going digital in 2020.

The event, set for Sept. 8-10, will take place through a digital platform that will bring together buyers from all over the world. The digital platform comes from the uncertainty surrounding the current health emergency, which made it difficult to organize the traditional trade fair in the usual way. Italy is striving to reaffirm its leading position in the sector, and this approach is in line with the current possibilities offered by state-of-the-art technology, which provides a unique opportunity for the fruit and vegetable sector.

This virtual event will not replace the physical one, but given the current situation it is intended to give all professionals involved the opportunity to do business in the global market.

How Macfrut Digital will take place

All visitors, from all across Italy and from all over the world, will be able to access and participate in this three-day virtual trade fair by using a personal device (PC, tablet or smartphone).

This system has three strengths: it is effective, since it allows participants to reach out to a large number of customers and markets directly from their workstation; it is simple, since it uses a platform that has been designed also for computer illiterate people; and it is inexpensive, free of charge for visitors and affordable for exhibitors.

But let’s go into detail. Macfrut Digital will consist of two areas: the Exhibition and the Forum. To log in, please register on macfrutdigital.com (registration is free of charge). Once logged in, visitors will be able to view an interactive map broken down by product sector and explore all the virtual “stands” to find out more about an exhibitor’s product range, request information, and hold and live stream B2B meetings.

There are plenty of advantages for exhibitors: an agenda of scheduled meetings with buyers and the opportunity to interact, also face-to-face with live streaming, with professionals from all over the world.

More than 500 buyers, invited by the organizers, will be selected in collaboration with the ICE-Agency (Italian Trade Agency), with which Macfrut has been working together with excellent results for many years through its well-established network of foreign sales agents.

Buyers and business meetings are therefore at the heart of Macfrut Digital. Moreover, the costs for exhibitors are rather low: a virtual stand costs from 1,000 euros (the package includes a video presentation, a multimedia brochure, B2B live streaming, and an agenda of meetings with buyers).

In addition to covering the business side, Macfrut Digital will host technical forums. The international trade fair for the fruit and vegetable sector has always been an event rich in content and technical insights on key topics in the industry. As part of this long-standing commitment, during these three days Macfrut Digital will host a series of live-streamed conferences, which can be viewed on the Natlive platform, after registering free of charge. The topics covered will include innovations in horticulture, innovations in the greenhouse sector, Acquacampus and innovations in irrigation, and the Biostimulant Forum. The platform will also be available to exhibitors for dedicated events.

For more information, visit www.macfrutdigital.com.

Top photo: Watch the interview with Renzo Piraccini, President of Macfrut, where he presents the Digital Trade Fair: https://youtu.be/td04l7k61LU.


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