Looye Kwekers presents Honey tomato ketchup

Looye Kwekers will present its Honey tomato ketchup at the current edition of the Fruit Logistica. The ketchup is made from cracked Honey tomatoes, which would otherwise be thrown out. Because of its natural method of preparation, the ketchup does not contain flavor enhancers or E numbers, according to the company.

“During the production process of our tomatoes, some fruits do not meet our high quality requirements as regards appearance, but they taste wonderful,” said Arja Hilberdink, general manager of Looye. “By turning these tomatoes into ketchup, we still manage to give our tomatoes a meaningful destination.”

Looye developed the ketchup in the past year. This development is based on two important principles: a unique flavor and a natural method of preparation. This has led to a flavorful ketchup in a stylish packaging – and with no added sugar, Looye claims.

After Looye revealed the new corporate identity at the Fruit Logistica last year, they used the international trade fair to present the ketchup to the world this year. Looye offered opportunities to taste the ketchup pure or as part of a snack. Looye is focusing on launching the Honey tomato ketchup through specialist greengrocer’s shops in April 2017.