October 24, 2018

Little Potato Company adds ‘more functional packaging’ for products

The Little Potato Company is going for a new fresh look, more functional packaging and two new flavors for its Microwave Ready and Oven|Grill Ready products: Tomato Basil and Roasted Red Pepper & Onion.

The new packaging includes a freshness window showcasing the fresh Creamer potatoes and enclosed seasoning pack. The proprietary packaging, which is more sustainable, features clearer nutritional messaging, cooking instructions and easily peelable film. Additionally, the updated design offers a vertical orientation for better merchandising and a smaller case size for faster turns to maximize assortment.

“We spent a lot of time talking to consumers and reviewing market trends. What we learned is consumers want to see the potatoes and desire more convenience,” said Richard Vann, Vice President of Marketing and Product Innovation at The Little Potato Company. “We then extensively explored packaging and form factors. After nearly 100 percent of consumers surveyed indicated top box purchase intent, we knew we had a winner.”

The Little Potato Company’s kits deliver the convenience consumers are seeking; The Microwave Ready and Oven|Grill Ready Kits require no prep and each one includes one pound of fresh Creamer potatoes and a value-added seasoning pack. The Little Potatoes are always pre-washed and have naturally thin skin that doesn’t require peeling. Consumers are increasingly seeking out healthy convenience products, the kits contain three cups of vegetables and are packed with essential vitamins and minerals. Creamers are naturally fat-, gluten-, and cholesterol-free and the kits are vegan and free of artificial colors and flavors.

Microwave Ready Kit flavors include Garlic Parsley, Savory Herb, and new Tomato Basil.

Oven|Grill Ready Kit flavors include: Garlic Herb, Onion & Chive and new Roasted Red Pepper & Onion.


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