Hollandia Produce becomes Pete’s Living Greens
Hollandia Produce, along with its organic and conventional lines Grower Pete’s and Live Gourmet, is relaunching as one congruent new brand: Pete’s Living Greens. The migration to one consistent Pete’s Living Greens brand across all product lines will address consumer purchase drivers and lead to innovative new products as the company expands its retail presence eastward, according to the company.
Every Pete’s Living Greens package is getting a cosmetic makeover featuring newly designed labels and a refreshed logo, along with other branded consumer elements. The new brand’s new modern, natural look aims to draw attention to the freshness, quality and longevity of each rooted green, according to the company.
The current product lineup under the Pete’s Living Greens name includes Butter Lettuce, Red Butter Lettuce, Bouquet Lettuce, Upland Cress, Organic Butter Lettuce and Organic Watercress.
New living greens items are slated to rollout under the Pete’s Living Greens brand across the country in the following weeks. Pete’s Living Greens can be found at select retailers in the west with plans to expand to an increasing number of stores nationwide.