Gold Coast Packing adds Bertels as VP of sales and marketing
Gold Coast Packing has hired Robb Bertels as its new vice president of sales and marketing.
With more than 35 years of produce industry experience, Bertels brings a background in business development, strategic sales and marketing to Gold Coast. Prior to joining the Santa Maria team, Robb was head of marketing and business development at Sakata Seed America. He also has held positions at Amerifresh and Mission Produce.
“One of the things that attracted me to Gold Coast is the company’s vertical integration in growing operations, processing, product development and innovation,” Bertels said through a press release. “We have a great reputation as a high-service organization that really cares about its customers. One of ways we put that to the test is by creating custom blends, flavors and configurations that help our customers adapt to changing market conditions.”
Gold Coast has been primarily focused on the foodservice side of the business, but most recently the company has been developing additional products that serve retailers’ needs. Bertels’ long history in the industry will help the company succeed as it takes on the retail sector.
“Robb’s knowledge and experience compliments our team well. I, along with the rest of the Gold Coast family, have a great deal of confidence that Robb will be able to further the company’s vision of continuous innovation and exceptional customer service,” said Gold Coast Chief Operating Officer Gary Burk.
Gold Coast Packing is a grower, shipper and processor based in Santa Maria, California.