FMI, Nielsen partner for digitally engaged consumers program

Food Marketing Institute (FMI) and Nielsen have formed an analytic alliance to uncover comprehensive insights on the “Digitally Engaged Food Shopper.” Results from this multi-year initiative will focus on current and future digital shopping behaviors, incorporating perspectives from top retailers, CPG manufacturers and technology providers, along with consumer research by FMI and Nielsen.

“The use of mobile and digital technologies are reshaping the food retail landscape and creating the immediate need for retailers and manufacturers to implement ‘connected commerce’ strategies to maintain retail relevance,” said Chris Morley, president of Nielsen U.S.

Initial survey findings of the FMI and Nielsen “Digitally Engaged Food Shopper” program will be available to all FMI members in 2017. A preview of topline insights will be revealed at the FMI Midwinter Executive Conference in January 2017.