FIRA USA tech showcase kicks off next month

The third edition of FIRA USA, highlighting new technology in the global ag robotics sector, is just more than a month away.

The event will be held Oct. 22-24, with in-field demonstrations of the latest  innovations for strawberries, orchards, vineyards, vegetables and other field crops at the Yolo County Fairgrounds in Woodland, California.

FIRA USA was created to foster dialogues among industry leaders, investors, OEMs (original equipment manufacturers) and startups, according to a news release.

FEATURES

Growers

• Growers will have the opportunity to engage in roundtable discussions by crop type. Led by commodity boards, the discussions will present solutions for vineyards, orchards, vegetables, nuts and more.
• More than 35 autonomous solutions will provide live demos across three zones, covering tasks from weed control to harvesting. This in-action opportunity is co-organized by Western Growers and UC Davis.

Researchers and students

• The Tech & Education Day features keynotes, panels, poster sessions and the Farmbot Challenge.

Industry professionals

• A variety of networking opportunities will be offered through the event’s Business Days.
• Professionals will have the chance to forge alliances through a variety of exhibitions, conferences and dedicated matchmaking sessions.

Manufacturers

• The California Ag Discovery Tour will run Oct. 17-21. The tour will delve into automation nuances across specialty crops in North America.

Investors and start-ups

• FIRA USA will offer pitch sessions and after-work events to connect with potential partners and investors.

Additional information is available online.