Concord Foods releases new freeze-dried vegetable snacks
Concord Foods is releasing a new freeze-dried vegetable snack line sold under the Concord Fresh Success brand, which will be available for distribution in May 2018. It includes flavors such as corn and roasted red pepper with sea salt; sliced beets with balsamic vinegar and sugar snap peas with sea salt and pepper.
The company said the veggie snacks are a direct response to Mintel’s 2017 Consumer Trends research stating that consumers are looking for on-trend flavors with clean ingredients as the salty snack category continues to rise.
“We have seen a continuous increase in consumers gravitating towards healthier snacks over the past couple of years,” said Charles Olins, vice president of sales and marketing at Concord Foods. “With this knowledge, we wanted to create a product line with a clean label for these shoppers who are becoming more conscious of the ingredients found in their snacks.”