Concord Foods adds in-store display for avocado packets
With the growth of the avocado industry, Concord Foods is focused on differentiating its produce companion packets for retailer avocado and holiday displays to drive increased sales.
“The popularity of avocados for all types of entertaining, in conjunction with consumer trends for convenience, positions our products as the ideal companion for Holiday and Super Bowl displays in store,” said Samantha McCaul, marketing manager at Concord Foods. “According to the Haas Avocado Board, 65 million avocados are consumed during the Super Bowl each year, which gives retailers the unique opportunity to increase sales with merchandising that encourages the purchase of guacamole mixes as well.”
With consumer demand on the rise for fresh, but convenient foods, the company saw an opportunity to elevate its products for shoppers’ entertaining interests. Following its 50th anniversary this year, the company has not only updated branding and packaging, but recently launched a new website.
“After much time and investment this year we are excited to add our new site as the finale to all the efforts we have made to showcase Concord as a modern brand,” added McCaul. “Consistent with our new branding and packaging, the website is now a fresh and true reflection of the innovative business that we are.”
Featuring not only brand new and on trend recipes, designed to inspire the use of the company’s produce companion packets, but also a product locator, Concord has positioned itself to shoppers as a solution in their busy lifestyles and to retailers as a way to meet consumer demands.
For more information, visit http://www.concordfoods.com/.
