Compostable packaging firm Tipa eyes North American expansion
Compostable packaging producer Tipa is targeting North American expansion with a trio of recent hires.
Michael Waas joins Tipa as its vice president for North America. He has 13 years of experience with TerraCycle, where he helped expand recycling programs with Proctor & Gamble, Mondelez, Nestle and Colgate-Palmolive.
In addition, John Michels is Tipa’s new senior director of sales and market development. Michels has more than 30 years of experience in research and development, including with PepsiCo and Kelloggs.
Gary Robinson is now director of public affairs for North America. He brings more than 27 years experience in FMCG packaging at The Home Depot, Kraft Foods, Amway and Newell Rubbermaid.
Tipa now brings a portfolio of high-performance Certified Compostable flexible packaging films and laminates to North America, providing responsible end of life packaging solutions for world-leading brands. The packaging solutions perform like conventional plastic and are certified compostable, leaving no waste behind. TIPA’s packaging is available for fresh produce, dry food and fashion segments.
The North American Flexible Packaging Market is projected to be worth $47.58 billion by 2026, however, the recovery and recycling rates of flexible films in the region are low.
“Brands and consumers alike are looking for sustainable alternatives to traditional plastic packaging, and there is a significant increase in the demand for high-performing compostable options,” Waas said. “I’m thrilled to have joined TIPA at such an exciting time for the company, and such a pivotal point for the planet.
“We have ambitious plans for growth in the region, and I look forward to bringing Tipa’s solutions to the pioneering brands that see the commercial and environmental opportunities in making the transition to compostable packaging.”