May 26, 2021

Carrot hot dogs, noodles and rice now regionally available from Bolthouse

Bolthouse Farms has announced the Wunderoots line of plant-powered, carrot-based meal solutions are now available regionally. The lineup features Carrot Dogs, Noodled Carrot kits and Riced Carrot kits.

Leveraging its more than 100-year heritage in carrot farming and plant-based foods, Bolthouse Farms Wunderoots brings the inherent nutrition and taste of carrots to consumers’ center plate in unexpected ways that showcases the versatile vegetable in inspiring ways:

  • Carrot Dogs. A great alternative to both traditional meat-based and newer plant-based hot dogs, Bolthouse Farms Wunderoots Carrot Dogs are simply made with whole carrots, marinated in a blend of herbs and spices — not chopped or formed — and ready for grilling. They are available in eight-count packs in on-trend flavors like Classic American, Chorizo and Sweet Italian.
  • Noodled Carrot kits. An alternative to a bowl of pasta, Bolthouse Farms has paired fresh carrot ribbons with flavorful sauces to create a perfect main course as prepared or a heartier meal with the addition of tofu or shrimp. Available in Sunday Marinara and Thai Basil Takeout flavors.
  • Riced Carrot kits. The perfect swap for a rice dish, the Riced Carrot kits include flavorful sauces that perfectly complement the natural taste of carrots. Either variety makes a perfect side dish or an excellent base to build a meal with the addition of protein. Available in Sesame Garlic Sizzle and Salsa Verde Fiesta flavors.

Bolthouse Farms is investing heavily in the launch with a multi-channel regional campaign including advertising, public relations, influencer outreach, social media and an experiential food truck activation for consumers.

For more information, visit the company’s website.


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