Calavo partnering with Old El Paso
Calavo Growers, a global avocado-industry leader and provider of value-added fresh food, has entered a brand licensing partnership with General Mills as the exclusive manufacturer of the Old El Paso brand of refrigerated guacamole and salsas in the U.S. market.
This new line of products launched in Fall 2022, features proprietary recipes, and is currently available to grocery, mass and convenience channels nationwide. Old El Paso refrigerated guacamole blends come in Mild and Medium flavor profiles and are produced with the highest quality Hass Avocados, tomatoes, onions, garlic, jalapeño, sea salt, lime juice and cilantro to create a homemade taste and chunky texture.
Old El Paso cantina style fresh salsas are made from premium quality tomatoes, onions, peppers and garlic, all blended into a perfectly balanced recipe. They are full of real flavors, gluten-free and have extended shelf life.
“Calavo is thrilled for the opportunity to be the exclusive manufacturer of this iconic brand’s refrigerated, fresh guacamole and salsas in the United States,” said Helen Kurtz, SVP/General Manager, Calavo Prepared.