Branded Pink Lady slices to join Crunch Pak lineup
Pink Lady America LLC of Yakima, Washington announced that Crunch Pak will be including branded Pink Lady in its selection of sliced apples.
The branded Pink Lady sliced apples will be produced and distributed in major markets by Crunch Pak in July and August.
“Having the Pink Lady Apple as a branded part of the Crunch Pak product line has been a goal of Pink Lady America LLC for some time,” said John Reeves, general manager. “It continues to satisfy a significant part of our overall program when it comes to value-added products creating equity in the Pink Lady Brand.”
The branded Pink Lady slices from Crunch Pak will be available in various sizes including a two-pound package. The slices will be sold in a ‘consumer convenient’ peal and reseal container.
