Bowery Farming launches new line of iceberg lettuce

Bowery Farming, the modern indoor farming company, has announced the launch of its newest leafy greens — Bowery Crispy Leaf Lettuce (Crispy Leaf).

A reinvigorated version of iceberg lettuce that is refreshing and simple, Crispy Leaf boasts a bold color and satisfying crunch. The product, which goes from harvest to shelf in just a few days, will be available in the produce aisle at over 250 grocery stores and specialty markets in the Tri-State area and Mid-Atlantic region beginning in June 2020. Crispy Leaf will also be available through Bowery’s online partners, including Amazon Fresh, Peapod and Hungryroot.

“Crispy Leaf is one of the most in-demand leafy greens from Bowery based on current retailer orders. We’ve had to ramp up production to meet retail demand,” said Carmela Cugini, EVP of Sales, Bowery Farming. “Early feedback from buyers indicates Crispy Leaf is poised to change the way consumers interact with lettuce by introducing a completely new sensory experience to the category.”

This release marks the largest new product introduced by Bowery since its inception in 2015. Bowery will leverage Crispy Leaf’s high-chroma green color and hydrating crunch to introduce a unique sensory experience to consumers. Its retail rollout will be supported by a visually stimulating marketing program that will span across digital and social media channels to meet consumers at home.

Crispy Leaf is grown locally at Bowery’s commercial farms in Kearny, New Jersey, and White Marsh, Maryland, and has zero pesticides. The mild and versatile green is the ideal base for salads and grain bowls and serves well as a culinary garnish. The suggested retail price is $3.99 for each 4.5-ounce package.

For more information about Bowery, or Crispy Leaf, please visit www.boweryfarming.com.