Berry producer, processor Wish Farms aiding businesses hurt by COVID-19
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, recently completed a successful giveback campaign on Instagram by promoting local businesses while simultaneously supporting children in need.
According to a news release, the campaign, aptly named “Buy Local. Spread Happiness,” encouraged users to nominate their favorite local businesses by tagging them in comments on various Wish Farms posts. This automatically added the businesses to a random raffle drawing where ten winners were selected.
Wish Farms purchased $500 gift cards from each winner and donated them to One More Child, a nonprofit organization that provides shelter, services and supplies to children and families in need.
“This was a special campaign for us that truly ran full circle,” said marketing coordinator Hailey Clark. “It feels good to have found a way that we can both support the businesses we love and spread happiness by donating to those who need it most in our community.”
The 10 winners were all Florida-based business and have all been adversely affected by the ongoing pandemic.
- The Corner Store – Plant City
- Krazy Kup – Plant City
- Raok – Plant City
- Stein & Vine – Brandon
- Smartbox Company – Jacksonville
- Born and Bread – Lakeland
- Black and Brew – Lakeland
- Gourmet Goodies – Winter Haven
- Tub Treats – Plant City
- Carrollwood Florist – Tampa
The campaign ran from April 20-30 reaching nearly 13,000 users and 20,000 impressions across the popular social media platform.
“We hope it helped raise awareness about giving back in this uncertain time,” said Clark. “Wish Farms is dedicated to our brand promise and will always look for creative ways to lift up those around us.”
Feel Good. Eat Berries. Make A Difference. It isn’t just a catchy phrase, giving back is engrained in the company culture. Through the Wish Farms Family Foundation, a portion of profits are dedicated to their three pillars of giving: Food Insecurity, Community and Education. With a defined mission, they hope to make the world a better place.
Founded in 1922, Wish Farms is a fourth-generation, family operated company. As a year-round supplier of strawberries, blueberries, blackberries and raspberries, it grows both conventional and organic varieties. Nationally recognized for innovation, Wish Farms utilizes patented traceability technology to ensure quality and safety by tying consumer feedback to specific information from each day’s harvest.
In addition to significant retail-driven production of fresh berries, WishFarms also processes strawberries for juice and puree.
For more information, visit www.wishfarms.com.