AgroFresh launches FreshCloud platform

Philadelphia-based AgroFresh Solutions recently launched FreshCloud, a data-backed, insights-driven platform for monitoring produce quality through the supply chain.

AgroFresh’s insights and expertise add new technology to predict produce freshness, quality and optimal consumption timing.

As part of this initiative, AgroFresh recently acquired Verigo, a disruptive Internet of Things (IoT) company offering end-to-end visibility and management of cold-chain logistics adding proprietary technologies to its industry-leading portfolio. The acquisition is the first step in tangibly delivering on AgroFresh’s commitment to improve fruit quality that will increase consumable produce and reduce food waste. FreshCloud is fueled by real-time predictive data insights that improve efficiency in the delivery of produce to consumers around the world.

“As the world becomes increasingly data-driven, our commitment to high-quality fresh produce requires not only the best chemistry and expertise, but also the best information technology to ensure freshness across the supply chain and increased logistical efficiency to minimize waste,” said AgroFresh CEO Jordi Ferre.