United Fresh retail trend report signals category, volume growth

United Fresh Produce Association released the Q2 2015 edition of the FreshFacts on Retail report, which examines overall retail trends in produce by quarter and compares trends year to year to provide insights into performance and consumer data for fresh produce.

The FreshFacts on Retail report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories. The Q2 2015 report also includes consumer demographic research and a feature on Gen X. The report shares that although a smaller demographic than boomers and millennials, Gen X maintains purchasing importance due to their influence over children’s consumption.

“FreshFacts on Retail provides our member companies throughout the entire supply chain with data they can use to understand consumer trends and develop their sales and promotional strategies on the supply and buy side,” said Jeff Oberman, vice president, trade relations and Retail-Foodservice Board staff liaison. “Increased category spotlights, consumer data, as well as insights on produce’s impact across ‘total store’ revenues help our members’ operations.”

FreshFacts on Retail report can be downloaded free of charge for all United Fresh members ($50 for non-members).