August 26, 2015

SunOpta invests in stand-up pouch packaging technology

SunOpta continued its investment in its consumer products business with the expansion of stand-up pouch packaging capabilities in its frozen fruit, roasted snacks and fruit snack platforms.

To meet growing customer demand, SunOpta has added new stand-up pouch packaging capabilities at its Buena Park, California frozen fruit operation, and in its Wahpeton, North Dakota roasted snack operation. Stand-up pouch capabilities will also be added at SunOpta’s fruit snack operations in Omak, Washington, scheduled to be completed in the first half of 2016.

“Our recent investment in pouch stand-up packaging capabilities throughout our integrated platform meets the growing customer and consumer demand for stand-up pouches in multiple categories including frozen fruit, roasted snacks and fruit snacks,” said Rik Jacobs, SunOpta president and chief operating officer. “Stand-up pouches are quickly becoming preferred by many consumers, with 90 percent of consumers influenced by the package and 45 percent of consumers placing packaging ahead of price in buying decisions.  The enhanced technology and added capacity has led to new customers and expanding order volumes from existing customers. Our investment is in line with our core two-touch strategy and supports our growth plans in value added consumer products.”





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