Registration opens for United Fresh 2013
Early registration is now open for United Fresh 2013 in San Diego May 14-16. This year’s theme, “Discover Fresh Horizons,” underscores the many opportunities for education, innovation and sales growth in fresh produce at the United Fresh show, and all in San Diego.
Early registration packages are available through April 1. The all-access pass includes access to all of the United Fresh education sessions and networking events, as well as the post-show Produce Marketing & Merchandising Conference. The convention will be held at the San Diego Convention Center, and the San Diego Marriott Marquis & Marina will serve as the headquarters hotel for United Fresh 2013, and reservations may be made online.
To register, get the latest on networking and education events, and plan your stay, visit the mobile-friendly show site: UnitedFreshShow.org.
“When you think about a San Diego event dedicated to building produce sales and profitability for the future, ‘Discover Fresh Horizons’ really says it all,” said Tom Stenzel, United Fresh president and CEO. “We are excited to return to this beautiful city to reunite with our produce industry colleagues for an event offering cutting-edge education, VIP networking and hands-on resources the industry has come to expect from United.”
The keynote speaker will be Whole Foods Market co-CEO Walter Robb. At the May 15 opening general session breakfast, he will share what produce consumers at Whole Foods value most, and how the produce industry and retailers can work together to meet and exceed those expectations.
This year’s opening party will take place aboard the historic USS Midway, one of America’s longest-serving aircraft carriers. Industry colleagues, customers and suppliers will be able to stroll the flight deck with a spectacular view of San Diego’s harbor and skyline as they explore aircraft spanning 50 years of military history.
The focus on innovation and growth continues at the new post-show Produce Marketing & Merchandising Conference on May 17. This daylong educational event will bring together produce marketers to learn more about today’s sophisticated, connected and changing consumer.
Throughout the convention in San Diego, United will host a number of traditional events and programs, from the annual Reception Honoring Women in Produce to the Chairman’s Reception and Annual Produce Celebration. At this event, United Fresh will once again honor those professionals who deliver fresh produce at the retail and foodservice levels.
The Retail Produce Manager Awards Program sponsored by Ready Pac Foods pays special recognition to those on the front line in supermarkets working every day to increase sales and consumption of fresh fruits and vegetables.
The Produce Excellence in Foodservice Awards Program sponsored by PRO*ACT honors chefs for their use of fresh produce in the culinary arts, recognizing one chef in each of the following six categories: business in industry and colleges; casual and family dining restaurants; fine dining restaurants; hotels and healthcare industry; K-12 school foodservice; and quick service restaurants
United Fresh 2013’s educational sessions are specifically designed by leaders in each sector to address the unique challenges and trends faced by grower-shipper, fresh-cut processor, wholesale-distributor and retail-foodservice attendees.
The education sessions are just steps away from the United Fresh Marketplace, where attendees will find marketers and merchandisers of fresh produce for retail, foodservice and wholesale levels of trade, and the United Fresh Tech expo, the produce industry's only expo focused on the fresh-cut/value-added market, and all the tools, technology, equipment and services needed for an efficient and profitable produce supply chain. Private business suites will also be available, where exhibitors and prospects can get down to business without ever leaving the floor.