Ready Pac hires new Marketing Director

Ready Pac Foods has announced the hiring of Barbara Moreno as their new marketing director, salad, snacking and vegetables. Reporting directly to Barb Dan, Ready Pac’s senior vice president of marketing, Barbara brings over 20 years of food marketing and sales experience in consumer packaged goods, both domestic and international.

Most recently, Barbara was the director of brand management for Chicken of the Sea International. Prior to that, she held increasingly responsible positions with Pulmone Foods USA, Mars Food, Mattel, The Dial Corporation and Quaker Oats.

Barbara began her new position at Ready Pac Foods on Sept. 9, and is located within the company’s corporate offices in Irwindale, Calif. She will be responsible for leading the marketing activities for the packaged salad, snacking and cut vegetable product segments. She will also be leading cross-functional teams in the development and launch of innovative new product concepts which leverage consumer, culinary and customer insights. 

“Barbara has a strong product marketing background and an amazing depth of experience within the consumer packaged goods industry. We are incredibly fortunate to have her join our team,” said Barb Dan.

Barbara holds a B.S. degree in management from Arizona State University in Tempe, Ariz., and an M.B.A. in international management from Thunderbird (American Graduate School of International Managements) in Glendale, Ariz.