June 13, 2017

Ready Pac Foods expands into fresh meal category

Ready Pac Foods, a wholly-owned subsidiary of Bonduelle, will expand into the Fresh Meal Category with the introduction of its new Fresh Prep’d brand of fresh meals. Beginning in September, the brand will launch two product lines: Fresh Prep’d Soup Kits and Fresh Prep’d Wrap Kits. Ready Pac is marketing the product lines as fresh, healthy and convenient meal options.

“We saw a great opportunity to diversify the company’s offerings and provide consumers with the convenient meal options they are looking for, especially as sales of products in the perimeter of the grocery store continue to grow,” said Ready Pac Foods CEO Tony Sarsam. “The new Fresh Prep’d brand falls in line with our overall business strategy to gain market share in the growing fresh prepared foods category beyond salads.”

According to custom research conducted by Ready Pac Foods, consumers struggle to find solutions that meet all of their needs for convenient, fresh, healthy and great tasting meals. They told the company that options available today throughout the grocery store often force them to compromise on one or more of these important needs, foregoing great taste for convenience or healthy options for flavor.

“In developing the Fresh Prep’d brand, we wanted to create an easy alternative to lackluster desk lunches and unhealthy fast food,” said Ready Pac Foods CMO Galit Feinreich.

Fresh Prep’d Soup Kits are the first of their kind in the fresh soup category, according to the company. Created with broths, ingredient combinations and vegetables, this is the only fresh soup prepared by the consumer right before eating. The Fresh Prep’d Wrap Kits feature ingredients, sauces and vegetables inspired by the company’s most popular Bistro Bowl varieties. Consumers can assemble their wrap right before mealtime.





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