Ready Pac appoints foodservice marketing director

Ali Leon has been appointed senior director of marketing within the food service division of Ready Pac Foods.

In her new position, Leon will be responsible for the development and execution of short and long term plans that leverage consumer, culinary and customer insights and future trends. Her skills will be used to focus on delivering business/financial requirements and leading cross-functional teams to ensure delivery of products to meet consumer and customer needs.

Leon has more than 30 years of sales, marketing, product development and operations experience developing and introducing innovative new products, and crafting sales and marketing plans to meet company objectives. Prior to her new role, she was vice president of business development and national accounts at Fresh Connect, where she helped to discover and develop new business opportunities in national chain foodservice and retail accounts on behalf of the company’s grower and shipper partners.

Leon began her career with Ready Pac in 1999 as general manager of the fruit division, then became senior director of marketing for fruit, vegetables and complete meals. In 2005, she was named vice president of food service for national accounts.