October 21, 2014

PMA Summit sets new attendance record

The annual Produce Marketing Association (PMA) Fresh Summit, held Oct. 17-19 in Anaheim, California, set new records for exhibitors (1,090 exhibiting companies occupying 265,300 net square feet) and attendance (about 22,400). More than 1,150 retailers attended, the largest number since 2001.

Highlights included a focus on inspiring kids to eat healthier and a series of education sessions that focused on topics like global trade, emerging floral trends, talent management and food safety. Attendees who took the conversation online with social media made history for the fresh produce and floral industry when #FreshSummit was marked as one of the most popular social media conversations around the world, according to PMA.  

Four receptions reflective of the association’s strategic pillars took place simultaneously, offering attendees a selection of the most relevant networking possible. Global Connections, Science and Technology, Industry Talent and Floral were the communities outlined not just via the reception, but throughout the entire convention’s schedule to help create a more intimate feel for attendees with specific agendas.

Four exhibitors were chosen by an anonymous panel of industry experts for “best of show,” a contest designed to generate attendee excitement and encourage exhibitors to enhance the effectiveness of their exhibition experience:

Check out PMAtv at Fresh Summit for video recaps of the convention.

Next year’s Fresh Summit Convention and Expo will be held Oct.23-25 in Atlanta, Georgia. For more information, visit PMA’s website





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