PMA launches redesigned website

In response to member feedback and as part of its new strategic plan implementation, Produce Marketing Association (PMA) unveiled its redesigned website, www.pma.com on Tuesday, May 27. The website is part of the association’s ongoing efforts to bring a complete portfolio of value to members of the fresh produce and floral industries.

“Over the past several years, we’ve made a conscious effort to share the wealth of industry resources the association offers in addition to all our conventions, shows and meetings,” said Bryan Silbermann, PMA CEO. “One of the challenges we had is providing members with a fully functioning and easy-to-use ‘one-stop-shop’ where they can access those resources. Our members told us they needed a global information hub that’s intuitive and engaging—and we’re responding to those needs through this complete rebuilding of pma.com.”

PMA members have asked for:

• Improved search functionality. Locating various pieces of value is made easier with the enhanced search engine.
• Connections to related content. The new website is smart, and as web users have come to expect the site now serves up related articles and information to members exploring topics on anything from global trade, to food safety to retail.
• Mobile design. Members said they needed mobile access to retrieve information in the field, so the new website includes responsive design, making it easy to navigate on any mobile device.
• Spanish translation. Our members across the globe are in need of easy access to information, so the new pma.com will have much of its content translated into Spanish. Information in Chinese and Portuguese will also roll out as the information on the website continues to grow.

The website will house a collection of new information, including three new consumer trend reports from the Hartman Research Group. Outlook on the Millennial Consumer 2014 is available on the website now, and members can expect to have two additional reports from Hartman this summer – Organic and Natural as well as Digital Lives.

Members can also expect to see more information sharing on the site with the integration of blogs, social media and third-party news.