June 11, 2015

Mann Packing introduces a fresh take on popular vegetables

CC_Recipe_ButternutSquash_Comp_2015Mann’s Culinary Cuts are a new line of fresh cut vegetables cut into distinctive shapes including Sweet potato ribbons and Butternut squash zigzags.

Mann Packing also created new-to-the-world products such as Broccoli Wokly, Broccoli Cole Slaw and Stringless Sugar Snap Peas.

Mann’s Culinary Cuts have been in test markets across the country and will now be available to customers nationwide, according to a release from the company. Detailed cooking instructions are included in each package as well as three recipes and usage ideas.

“I’m a mom and I know it can be a battle to get kids to eat their vegetables,” said company CEO Lorri Koster. “We made Culinary Cuts for parents who want to make healthy eating fun, but also for the everyday home cook who’s looking for some creativity to spark tonight’s dinner.”

Mann created a micro-site, CulinaryCutsClub.com, to provide a community for sharing recipes, serving ideas and notifications about where to find the items on sale.

“Culinary Cuts help solve the recipe rut,” Koster said. “Shoppers want variety but often lack the time or skill to plan in advance. We help defeat meal fatigue where you cook the same ingredients the same way; one look at these new cuts and you’ll be inspired to get into the kitchen.”

The product line was two years in development involving extensive consumer research, test markets, professional recipe development and online research.

For more information, visit Mann Packing’s website.


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