Macfrut 2015 to offer new features, programs
Many new features are scheduled for the 2015 edition of Macfrut, the Italian Fruit and Vegetable Trade Fair, slated for September 23-25.
Macfrut 2015, organized by Cesena Fiera, will be held at Rimini Fiera, where it will be spread over six halls with 11 exhibition sectors. This new location will facilitate connections and create new synergies since Flora Trade, the international floriculture trade show, will be held at the same time.
The show will feature a wide range of offers related to innovation, according to a release from the show. Recently, the Macfrut Consumer’s Trend was officially presented — a tool set up in collaboration with the cooperative company Centro Servizi Ortofrutticoli — which will release information and data regarding fruit and vegetable consumption, paying special attention to trends to trace the behavioural patterns of consumers towards new products or offer segments in supply chains characterised by a high level of innovation.
“The Macfrut Consumers’ Trend is not just an analysis/study observatory but rather a more extensive project to re-launch the fruit and vegetable supply chain in Italy,” explains Renzo Piraccini, president of Cesena Fiera. “The first report highlights a key figure: growth cannot be achieved without innovation. Those who have invested in this field and implemented systems can show that they have managed to better face the challenges posed by the global market on a daily basis.”
This year, a strategic partnership was established with Unicredit, a banking group in Central and Eastern Europe, which has taken and will take Macfrut 2015 all the way to Bulgaria, Poland, Romania, Hungary, the Czech Republic and Turkey.
For more information, visit the show’s website.
