Lēf Farms introduces new packaging for baby greens

Lēf Farms has introduced new packaging for its blends of fresh baby greens in the Northeast. New packaging for the baby greens starts with lēf’s blackretail bag which shows off its greens through a see-through front window of leaves. Clear side panels allow consumers to see more of the greens.

“We felt the standard clamshells and pillowcase style bags just wouldn’t do it justice,” lēf Sales & Marketing Manager Donald Grandmaison said.

Lēf packaging utilizes custom, patented perforations in its bags. The packaging maximizes shelf life and enhances product quality, according to lēf.

A color band at the top of each bag identifies which of the three lēf mixes is inside. The color bands and mixes, as described by lēf, include:

• Blue denotes the blend of crisp, sweet and tender baby greens found in lēf’s Smooth mix
• Red points to the zesty mix of Arugula, Red Mustard and Mizuna comprising lēf Spice
• Tan designates the balanced flavor of baby Kale found in lēf’s Balance blend

For retail, lēf offers 5 ounce bags that can be displayed individually in a grocer’s cooler or in a 6-pack retail box that contains a full 30 ounces in a color-coordinated and branded display box. This option makes it easy for grocers to sell product right from the designed box, rather than creating a new end-cap.

For its food service packaging, lēf a 2 x 1.5 pound-pack case that amasses 3 pounds of its fresh baby greens in clear bags inside a color-coordinated and branded carton.