April 22, 2016

Dole launches squeezable fruit pouches

Dole‘s new easy-serve fruit pouches Fruitocracy are available in two sizes and intended to appeal to all ages.

Each 4.8 oz pouch provides a ½ cup serving of fruit for USDA Child Nutrition Programs. Each 3.2 oz. Dole Fruitocracy supplies ¼ cup of fruit and meets Smart Snacks in School requirements, Dole said.

Dole's new squeezable fruit pouches are BPA-free. Photo: Dole
Dole’s new squeezable fruit pouches are BPA-free. Photo: Dole
Made from natural fruit, Dole Fruitocracy is gluten-free, and contains no refined sugar, no high-fructose corn syrup, no genetically modified (or engineered) ingredients, and no artificial flavors, the company said. The bright, BPA-free packaging calls out the flavors with colorful fruit icons: Apple, Apple Banana, and Apple Pineapple in 4.8 oz pouches; and Apple Strawberry, Apple, and Apple Mixed Berry in 3.2 oz pouches.

Fruitocracy is aimed to be a convenient, grab-and-go snack for kids, ‘tweens and teens or an easy, healthy fruit snack for adults, Dole said.

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