October 6, 2014

Crunch Pak to debut new products at PMA Fresh Summit

Crunch Pak will debut several items at the 2014 PMA Fresh Summit in Anaheim, California.

Crunch Pak’s booth (#3084) will highlight the variety and scope of the company’s products available and feature its newest items including the NBA Fit Snacker that will be sold in Walmart stores this basketball season. 

NBA Fit Snackers contain sliced fresh apples, cheese and pretzels and feature several of the league’s most popular players on the label.  

Also at PMA, Crunch Pak will introduce FlavorZ in a box, a snack item for kids that has been in test markets since August. The FlavorZ box is made for “grab and go” snacking convenience with a handle for easy portability.

The company will also unveil its new peel and reseal bag at PMA.

“Our shoppers are apple savvy; they know what they like and they look for their favorite varieties in store,” said Tony Freytag, senior vice president of sales and marketing. “We created the peel and reseal bag based on shopper feedback; consumers tell us they want to use one bag multiple times.”

“This is our opportunity to showcase what we’re doing to meet consumer demand for healthy, fresh convenient food,” Freytag said. “This year we’re excited to highlight our multiple licensing partners as we keep moving the product line forward through innovation.”

For more information, visit Crunch Pak’s website





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