Crunch Pak multipaks to be sold in plastic bags

New Multi-packs – the Bag in a Bag – from Crunch Pak will be available in retailers soon. Individual bags of Crunch Pak apples, previously packaged in plastic clamshells, will now be sold in portable plastic bags.

“When we identified a need for more compact packaging, we knew we had to create something to save space in the consumer’s fridge as well as shelf space in the grocery stores,” Tony Freytag, Crunch Pak senior vice president, said.

Packaging the individual bags of sliced apples into a larger, more breathable bag allows for storage in places the clamshell would not have fit before, according to the company. The Bag in a Bag has received the addition of handles. High-resolution graphics, featuring Disney and Marvel characters, have been included in the design of the packaging.

“We feel confident that consumers will be eager to get their hands on our new Bag in a Bag products for multiple reasons,” Freytag said. “We are saving them time by pre-slicing their apples, making the bags portable for on-the-go snacking, and their kiddos will want to enjoy their afternoon snack with their favorite characters – it’s a win, win for everybody.”

For more information, please visit www.crunchpak.com, or to order new Bag in a Bag products, or email Krista Jones, director of brand marketing, at [email protected].