Can Farmgio kill off supermarkets? Entrepreneur thinks so.

In a recent interview with Forbes, Benzi Ronen, founder and CEO of Farmigo, put it all on the table.

He thinks Farmigo, an online farmers’ market that connects users to local food producers, will one day put an end to supermarkets.

Here’s part of the interview with Forbes:

Forbes: Tell me about your plans for the future.

Ronen: We call it the unbundling of the supermarket. Over the last 100 years supermarkets have been moving in the direction of one-stop shopping. We wound up with Walmart. What’s happening now is that your phone is your one-stop shop. You can buy and optimize by category. You can buy perishables and have them delivered to your door. The biggest threat to Walmart is Amazon. Now with your phone you can buy once a week from Farmigo.

Forbes: But when I shop I like to smell the tomatoes and squeeze the zucchini.

Ronen: That’s the number one barrier to Farmigo becoming a rapid success. In general, grocery shopping has been a laggard in ecommerce. But people are starting to think, maybe I’m not so great at picking out tomatoes. If I get them from a great local farmer where they will be delicious, and I know Farmigo will give me 100% money back if I’m unhappy, then I’ll be swayed.

Forbes: If I have to buy from a local farm, then I can’t get oranges in January.

Ronen: We work with a farm in Florida.

Forbes: You really think you can replace the supermarket?

Ronen: It’s already happening. The future is here. It’s just not distributed among everybody yet. The Farmigo customer has already replaced the supermarket. It’s now just a matter of expanding to more customers and organizers.

Head over to Forbes’ website to read the complete interview.