Accraply names VP of sales and marketing

Jeff Strobach has been appointed to vice president of sales and marketing at Accraply. The company, part of Barry-Wehmiller, designs and manufactures automated label-application systems, as well as converting and finishing equipment, for the shrink sleeve and flexible-packaging markets.

In this role, Strobach will provide leadership for all sales team activities, as well as the global marketing and business development teams.

Strobach joins Accraply from Barry-Wehmiller, where he was director of strategic market initiatives. He began his career selling packaging consumables and machinery at a small distributorship in St. Louis, Missouri, before moving to the lighting division of Koller Enterprises, also in St. Louis. At Koller, Strobach was director of international sales and business development, and was responsible for sales, marketing and distribution strategies for Canada, Latin America and the Caribbean.

Prior to joining Barry-Wehmiller, he was global business development director at Duke Manufacturing, a manufacturer of commercial food service equipment.

Accraply is one of a number of Barry-Wehmiller businesses represented in BW Packaging Solutions.